This was a timed experiment in invisible interaction using eye-tracking software. It tested how viewers process a typographical poster’s design to discover its content. The tracking software worked by gathering the combination of connections the test subject’s eyes make while scanning the poster. A typographical poster that read:“I am about to create connections between a bunch of letters“ appeared onscreen for 20 seconds. The subject’s task was to find the right reading flow and absorb the content within the allotted time frame. Interestingly, none of the subjects took the same approach to making the connections between the letters.
The results were turned into a series of printed charts demonstrating the varied approaches users often take when attempting to make sensible order out of a design.