What does the Europe of the future look like? Young Europe is a website and mobile application offering Europe’s youth and young adults(16–26) a platform for self-expression, a site where they can share their hopes and fears, connect with others’ stories, and articulate their vision for the future of Europe. After users have uploaded various media and file types, Young Europe will turn the best ones into a unique and inspiring graphic novel illustrated by professional artists.
I was commissioned to develop the visual identity, as well as the desktop and mobile digital touchpoints for the Young Europe project, from the ground up. The main goal of the project was to reach out to its youthful audience and encourage engagement and participation on the pressing issue of Europe’s future. The long-term goal for the project is to create a foundation to fulfill the charter of Young Europe.
Illustration by Kati Szilágyi
As the main touchpoint, the website provides many different types of input options for easily sharing your thoughts – both on a desktop or a mobile device. I focused the design on an intuitive and transparent interface that encourages communication in various formats – everything from typing up a quick thought to uploading a whole story, to adding photos or recording a video. A dedicated backend system was set up so that the client could access all the data and receive a sorted overview of all the participants.
Branding the surface: The design of the button elements is derived from the alternative 'u' out of the Ginto Nord Black letter convolute, which is also in use for the wordmark.